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* Marketing plans typically include:
o Market/buyer description
o Product description
o Competition overview
o Pricing strategy
o Promotion strategy
o Distribution strategy
o Inventory and storage strategy
o Risks and resources

* Business Plan software can be used to develop a marketing plan for:
o Traditional, bulk commodities
o Specialty commodities and value-added products

* Business Plan software asks questions and offers tips about:

o Current markets
o Potential new markets
o Pricing strategy
o Promotion and distribution strategy
o Storage and quality control
o Resources – suppliers, contractors, competitors

Marketing Plan

* If marketing traditional commodities, software such as Marketeer can help with forward contracting strategies.
* Marketeer can be imported into the Business Plan Software.

Category : Marketing
Website : www.cffm.umn.edu
Language : English
Size : 95 Kb
Download Marketing Plan.ppt

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